Who Can Enter?
Healthcare Institutions and the Agencies who assist them
LIST OF ELIGIBLE GROUPS
Groups:
- Hospitals under 250 beds
- Hospital 250-500 beds
- Hospital Over 500 beds
- Academic Medical Center
- Healthcare System (Under $1 billion revenue)
- Healthcare System (Over $1 billion revenue)
- HMOs/PPOs/Health Insurance
- Non-Profit Organization
- Specialty Hospitals: (Children’s, Rehab, Geriatric, Psych, Heart, Cancer, Ortho, etc.)
- Health/Medical Services: (Medical/Dental Practices, Group Practices, Clinics, Urgent Care, Surgi-Centers, Outpatient Centers, etc.)
- Other Healthcare (Pharmaceutical, Medical Devices, Associations, Governmental, etc.)
- International
ENTRY CATEGORIES
Recognizing the best healthcare marketing with 54 award categories.
AWARD CATEGORIES
Categories:
TRADITIONAL CATEGORIES:
- 1. Newspaper Advertising–Single
- 2. Newspaper Advertising–Series
- 3. Magazine Advertising–Single
- 4. Magazine Advertising–Series
- 5. Publication/Internal
- 6. Publication/External
- 7. Newsletter
- 8. Direct Mail
- 9. Annual Report
- 10. Poster
- 11. Installations–Design and build-out of temporary or permanent branded environment. Examples might include kiosk, art exhibition, trade show exhibit, etc.
- 12. Outdoor–The outdoor display of advertising messages, notices or events, commonly associated with mass (outdoor) audiences on sidewalks, streets, roadways, Mass Transit/Airlines, public venues such as malls, airports, train/bus stations, places of business, stadiums, arenas, etc. Does not include posters described in category.
- 13. Special Event Materials–Promotional and/or informational items, usually relating to a specific event/affair at a given location, date, time, etc.
- 14. Physician Referral
- 15. Professional Recruitment Program
- 16. Brochure
- 17. Logo/Letterhead Design
- 18. Calendar
- 19. Employee Communication Program
- 20. Patient Handbook
- 21. Other: Misc. Collateral, Special Promotional Materials
- 22. Imprinted Materials-T-Shirts, Hats, Pens, Mouse Pads, etc.
- 23. Radio Advertising–Single
- 24. Radio Advertising–Series
- 25. COVID Response Materials
- 26. Vaccination Promotion
- 27. Equality & Diversity Promotion
- 28. Television Advertising–Single
- 29. Television Advertising–Series
DIGITAL CATEGORIES:
- 30. Website
- 31. Website Refresh
- 32. Social Media Content (Facebook, Twitter, Linkedin, Pinterest, Google+, etc.)
- 33. Mobile Media Content
- 34. Blog Sites
- 35. Podcasts
- 36. Email Creative
- 37. Online Publications (Magazine, Newsletters, etc.)
- 38. Streaming-On Demand Content
- 39. Special Video-Over 2 minutes
- 40. Special Video-Under 2 minutes
- 41. Digital Video Ad
- 42. Electronic Advertising
- 43. Online Display Ad
- 44. E-Publication
- 45. Apps/Interactive
CAMPAIGN CATEGORIES:
- 46. Total Public Relations Campaign
- 47. Health Promotion Program
- 48. Total Advertising Campaign
- 49. Total Advertising Campaign (without TV)
- 50. Total Fund Raising/Development Campaign
- 51. Integrated Marketing Campaign (Two or more channels, Print, Web, Video, Social Media, Internet, etc.)
- 52. Special Event
- 53. COVID Marketing Campaign
- 54. Total Digital Marketing Program
ENTRY DEADLINE
Early Bird: January 19, 2024
Regular Rate: February 9, 2024
Late Entry: March 1, 2024