Groups:

• Hospitals under 250 beds 
• Hospital 250-500 beds
• Hospital Over 500 beds
• Academic Medical Center
• Healthcare System (Under $1 billion revenue)
• Healthcare System (Over $1 billion revenue)
• HMOs/PPOs/Health Insurance
• Non-Profit Organization
• Specialty Hospitals: (Children’s, Rehab, Geriatric, Psych, Heart, Cancer, Ortho, etc.)
• Health/Medical Services: (Medical/Dental Practices, Group Practices, Clinics, Urgent Care, Surgi-Centers, Outpatient Centers, etc.)
• Other Healthcare (Pharmaceutical, Medical Devices, Associations, Governmental, etc.)
• International

Categories:

TRADITIONAL CATEGORIES:

• 1. Newspaper Advertising–Single
• 2. Newspaper Advertising–Series
• 3. Magazine Advertising–Single
• 4. Magazine Advertising–Series
• 5. Publication/Internal
• 6. Publication/External
• 7. Newsletter
• 8. Direct Mail
• 9. Annual Report
• 10. Poster
• 11. Installations–Design and build-out of temporary or permanent branded environment. Examples might include kiosk, art exhibition, trade show exhibit, etc.
• 12. Outdoor–The outdoor display of advertising messages, notices or events, commonly associated with mass (outdoor) audiences on sidewalks, streets, roadways, Mass Transit/Airlines, public venues such as malls, airports, train/bus stations, places of business, stadiums, arenas, etc. Does not include posters described in category.
• 13. Special Event Materials–Promotional and/or informational items, usually relating to a specific event/affair at a given location, date, time, etc.
• 14. Physician Referral
• 15. Professional Recruitment Program
• 16. Brochure
• 17. Logo/Letterhead Design
• 18. Calendar
• 19. Employee Communication Program
• 20. Patient Handbook
• 21. Other: Misc. Collateral, Special Promotional Materials
• 22. Imprinted Materials-T-Shirts, Hats, Pens, Mouse Pads, etc.
• 23. Radio Advertising–Single
• 24. Radio Advertising–Series
• 25. COVID Response Materials
• 26. Vaccination Promotion
• 27. Equality & Diversity Promotion
• 28. Television Advertising–Single
• 29. Television Advertising–Series

DIGITAL CATEGORIES:

• 30. Website
• 31. Website Refresh
• 32. Social Media Content (Facebook, Twitter, Linkedin, Pinterest, Google+, etc.)
• 33. Mobile Media Content
• 34. Blog Sites
• 35. Podcasts
• 36. Email Creative
• 37. Online Publications (Magazine, Newsletters, etc.)
• 38. Streaming-On Demand Content
• 39. Special Video-Over 2 minutes
• 40. Special Video-Under 2 minutes
• 41. Digital Video Ad
• 42. Electronic Advertising
• 43. Online Display Ad
• 44. E-Publication
• 45. Apps/Interactive

CAMPAIGN CATEGORIES:

• 46. Total Public Relations Campaign
• 47. Health Promotion Program
• 48. Total Advertising Campaign
• 49. Total Advertising Campaign (without TV)
• 50. Total Fund Raising/Development Campaign
• 51. Integrated Marketing Campaign (Two or more channels, Print, Web, Video, Social Media, Internet, etc.)
• 52. Special Event
• 53. COVID Marketing Campaign
• 54. Total Digital Marketing Program